On the occasion of marking the Day of the Croatian Glagolitic script and Glagolitism, celebrated on February 22, the University Library Rijeka (address: Dolac 1) organizes a commemorative program on Wednesday, February 23, 2022. There will be a lecture by Prof. Jasna Horvat, Ph.D., and Assoc. Prof. Josipa Mijoč, Ph.D. on the topic “Economic Expedience Of Glagolitic Script In Publishing Sector Of Creative Industry” and the presentation of the novel “AZ” by author Jasna Horvat.
PROGRAMME:
17.00 – 19.00: exhibition hall of the Glagolitic script (Dolac 1)
17.00 – 17.45: Jasna Horvat and Josipa Mijoč: Economic Expedience Of Glagolitic Script In Publishing Sector Of Creative Industry
Culture is often a resource of the creative industry that is multiplied by production “use”, and the consumption of manufactured creative products and services of great potential for export.
Since 2014, Glagolitic script has been the official intangible cultural heritage of the Republic of Croatia, making it a cultural phenomenon desirable for the circular use of the creative industry.
Its circulation through the sectors of the creative industry encourages the revival of cultural memory, the reading, and adoption of the Glagolitic alphabet, as well as the desire to identify with the cultural identity of the Republic of Croatia.
Jasna Horvat and Josipa Mijoč, scientists from Osijek, speak about the Glagolitic script in the circle of the creative industry, with distinctive biographies and valuable experiences in the field of the creative industry.
The circle of creativity places a cultural theme at the heart of the creative industry, which is then developed by 12 sectors of the creative industry by producing creative products and services such as books, paintings, music, or stage performances. Circular creativity thus successfully brands a country, city, company, or a unique cultural phenomenon such as letters, languages, or customs. At the same time, a cultural phenomenon branded with creative industry products contributes to the reputation and recognizability of the community from which it originated.
18.00 – 19.00: novel presentation: AZ – literary ambassador of the Glagolitic script
Jasna Horvat, a scientist and writer from Osijek, began her literary promotion of the Glagolitic script in 2009 by publishing the novel AZ (Ljevak Publishing House), that became the Glagolitic literary ambassador after receiving the HAZU’s Josip Juraj Strossmayer Prize for literature in 2010. It is a novel dedicated to the Glagolitic author, Slavic apostle, missionary, and codifier of the first literary language for the Slavs, Constantine Cyril (Thessaloniki) and his Glagolitic script. In the book, each Glagolitic sign is a chapter and the theme of the chapters are symbolic meanings of Glagolitic signs associated with the biography of their creator. It consists of four narrative units that taking place over one century, beginning with the 9th century at the time when St. Cyril composed the Glagolitic alphabet. The plot of the novel is set in important cities and cultural and social centers (Constantinople, Kerson, Moravia, Dalmatia, Venice, and Rome), and the life story of the main character Constantine Cyril is followed by four narrators – Methodius, Empress Theodora, Anastasia the Librarian and the Croatian Prince Mutimir. The novel AZ experienced its second edition in 2020 (Ljevak), and with the translation into English, became the literary ambassador of the Glagolitic script. It can be downloaded from the Andizet Institute’s website (www.andizet.hr).
ABOUT THE AUTHORS
Professor Jasna Horvat, Ph.D.
A writer, scientist, and multimedia artist from Osijek. In 2016, Dubravka Oraić Tolić marked Jasna Horvat’s literary series with the title Ars Horvatiana, emphasizing the construction of the united novels of the writer and scientist with her life and work related to Osijek. She is the progenitor of smart prose, the convergence of printed and electronic media united by literary text, and the connection between art and science. With her travel prose Antiradar, Jasna Horvat continues to write literary texts with the letter “A”, and such are her other novels AZ (2009), Auron (2011), Alikvot (2014), Atanor (2017), and travel prose Antiatlas (2014) and Antiradar (2020). She dedicated prose texts Bizarij (2009) and OSvojski (2019) to the City of Osijek, as well as the musical poems Ars Eugenium (2019) and Ars Meandrum (2021). Vilikon (2012) and Vilijun (2016) are a tribute to Marco Polo, nomadism, and the Silk Road.
She has received many awards for her scientific and literary work: the Josip Juraj Strossmayer Award of the Croatian Academy of Sciences and Arts (HAZU) for Literature (2010 for the novel AZ), Seal of the City of Osijek for outstanding achievements in the field of literature (2011), State Award for Science (2017), FUL Superbrands Cultural Award (2018 for Hepening Vilijun, directed by Robert Raponja), Josip and Ivan Kozarac Award for Book of the Year (2019 for the novel OSvojski), Simply the Best Award (2021) for the Person of the Year based on contributions to tourism through literary works) and the Ivan Filipović Award (2021) for contribution to higher education.
Assoc. Prof. Josipa Mijoč, Ph.D.
She is active in scientific and professional journalism, and the leader of projects of the academic community, international research studies, and professional and research projects in the field of the creative industry. She teaches several courses at the Faculty of Economics in Osijek. In 2016, she received the National Award for science in the category of popularizing science for her work Kreativna riznica, and the Ivan Filipović Award for contributions to higher education in 2021. She also develops and manages creative industry projects as a creative industry consultant for Ernst & Young.