The Nicolaus Copernicus University in Torun organizes the next YUFE Talk show within the WP5 entrepreneurship program activities. The lecture, titled Implementing Vision, is scheduled for Monday, May 16, 2022 from 11.00 AM to 1.00 PM (CET).
Abstract
How to turn vision into action? How to bring the most distant and ephemeral trait of branding into the brand loyalty that appeals to both, customers and public. Working on six features of Vision delivered by Andy Mew (Essex Startups), I will dwell on vision implementation not as a step-by-step tutorial but as a roadmap that you follow to build emotions and feelings aligned to brand trust. As a roadmap, you may pick the direction your innovation, startup, and business will follow. However, we will start with the organisation’s ‘Why’ to capture how vision translates into loyalty and value.
The first hour will be open to the public and the second hour will be a workshop for YUFE students.
Speaker: Łukasz Wojtkowski, Ph.D., Coordinator of Copernicus Startup Labs
First hour: Open to all
Second hour (workshop): 20 seats
Language: English
Prior registration required: Registration
Registration due date: 14 May 2022
